Latin America boasts of having the biggest automobile distributor and manufacturing conglomerate. Carlos Alberto de Oliveira Andrade is the founder and current chairperson of the company. Dr. Carlos is a Brazilian doctor as well as a businessperson. His entrepreneurial spirit back when he was a doctor gave rise to the company.
1979: The Offer
Forty years ago in Campina Grande, the Ford dealership went broke after selling a Ford Landau. They failed to deliver it to Dr. Carlos. The latter did not hesitate to propose to the bankrupt dealership. For compensation, Carlos Alberto de Oliveira Andrade requested inheritance of the dealership.
When the deal closed, CAOA was born. Dr. Carlos became an entrepreneur and started managing the venture. He referenced the company’s initials to Carlos Alberto de Oliveira Andrade. In less than six years of creation, the company rose as Brazil’s greatest Ford dealership.
1992: Importing Renault Vehicles
Before 1992, vehicle importation was illegal in the Brazilian market. With the prohibition over, CAOA embarked on a new journey. In 1992, CAOA emerged as French’s franchise Renault exclusive importers in Brazil. The company led in sales of imported cars and ranked fifth in the general automotive market. Afterward, the deal between CAOA and French automaker ceased, and the company stopped representing it in the country.
1998: Importing Subaru Vehicles
In 1998, Carlos Alberto de Oliveira Andrade Company became Subaru’s private exporter. Before, the task was under another company. Take up by CAOA resulted in the tripling of Subaru sales in less than a year.
1999: Importing Hyundai Vehicles
Unsuccessful representation of Hyundai cars in Brazil ended when CAOA took over. Success began when Carlos Alberto de Oliveira Andrade utilized his marketing strategy. Following this, Hyundai became the lead brand in Brazilian imported cars market.
21st century: New Adventure
In 2007, in an article from Gazette Day, it says that CAOA established the first Hyundai factory in Brazil. This entitled him to “Entrepreneur of the Year in Industry.” In 2012, Carlos Alberto de Oliveira Andrade received “Distributor of the Year” award. In 2015, the company launched the Center for Research and Energy Efficiency. In 2017, Dr. Carlos collaborated with China’s Chery to launch Brazilian’s new car manufacturer.
Presently, Dr. Carlos company has Hyundai, Ford, and Subaru brands throughout Brazilian regions. CAOA imports for top brands. In nearly 40 years, CAOA surpasses the one million mark of cars sold in Brazil.